Digital Ad-Insertion Sever : Emerging Trends, Impressive Opportunity & Technology Trends
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Digital Ad Insertion (DAI) is a server-side video ad technology that allows you to serve video ads into live linear programming and video on demand content. Server-side ad insertion is a combination of manifest manipulation, ad server communication, and ad bitrate and resolution normalization, all of which happens on the server-side before presenting a manifest to clients. Server-side ad insertion may also be referred to as dynamic ad insertion, or ad stitching. This process involves an SSAI vendor that sits between the online video player (OVP) and ad server to mediate the stitching of the ads into the content. Some media owners also have their own proprietary solution. The global Digital Ad-Insertion Sever provides qualitative and quantitative information on growth rate, market segmentation, market size, future trends and regional prospects. The research study represents a modern perspective aimed at securing the future potential of the Digital Ad-Insertion Sever ...